How wine preferences shift over a drinking lifetime
69%Changed preferences over time
15 → 37%Dry red became top choice
32 → 11%Sweet white preference declined
Hover/tap to explore each phase
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The 31% who have not changed are often hyper-sensitive tasters. A variation in the TAS2R38 gene makes bitterness and tannin genuinely more intense for them.
Preference Shift Over a Drinking Lifetime
% preferring each style, early vs. current (hover/tap bars for detail)