The world is moving towards lighter
Global wine consumption by colour · 2000 vs 2021 · OIV via Decanter 2023 · hover/tap to view graph labels
Red Wine 55% → 47% −8pp · down 15% from 2007 peak
White Wine 38% → 43% +5pp · up 10% over two decades
Rosé 7% → 10% +3pp · fastest growing colour +43% relative
pp = percentage points of global consumption share · relative % change shown in pills above
The story in one sentence: Red wine's decade-long dominance is unwinding. A generation of consumers is quietly choosing lighter, brighter styles, and the numbers show it at global scale. Click each colour pill to isolate the trend.
Source: OIV, the International Organisation of Vine and Wine. Global wine consumption by colour, 2000–2021. Reported in Decanter, December 2023.