From solo ritual to shared moment
How wine drinking occasions have shifted · 2023 → 2025 · hover/tap to view graph labels
+70%
Rise in shared occasions over two years
−50%
Fall in relax alone / treat myself contribution to wine drinking
56,000
Survey responses across 7 waves, 2023–2025
What this means: In just two years, solo occasions dropped from 14% to 7% of all wine moments, a 50% relative decline. For the first time in 30 years, shared occasion is the primary reason to choose wine, ahead of individual relaxation (US consumer study).
Solo / relax alone occasions
Shared / couples occasions
Source: Deutsch Family Wine & Spirits, 56,000 responses across 7 survey waves, mid-2023 to July 2025. Reported at Wine Market Council Conference, January 2026.